
Nowadays, over 66 million DS consoles were sold. It is more than 30.34 million of PSP. What is the cause of such a real edge? We can not allocate a single factor – benefits of DS are numerous. On the popularity of DS the impact was made by a reasonable price, strong marketing, skillful positioning, clever PR and re-branding of the image of Nintendo. The company starts to call itself as the supplier of family entertainment. In confirmation we can say that there is no games for DS with high age rating. Image is important. For example, some people call console PS3 as “Darth Vader’s toaster”, and it is without doubts the flaw of image-makers. Curiously that Nintendo, at the same time, according to Greenpeace, is one of the most “dirty” IT-companies in the world.
But the most important, from our point of view, is that the DS is not demanding for the player. Following the new vision of the game world Satoru Iwata, the engineers managed to construct a perfect system, ready to entertain the user at any time and anywhere. There are games for DS, sharpened for a short play session for 10-15 minutes, but there are hardcore projects that could delay about 40 or more hours. Overloaded with multimedia features PlayStation Portable with weak battery is not able to provide all of this, although there are enough quality products on the platform.
The simplicity and accessibility helped to Nintendo DS to become the new financial pillar, to provide reliable stream of profits for a long time. You can see that after several years from release, everything is good with project. Year 2010 promises to be extremely fruitful for the console: Final Fantasy Crystal Chronicles: Rings of Fate, perhaps – and English version of the Japanese JRPG Dragon Quest IV.
What will happen tomorrow?
Nowadays we can`t see the end of popularity of DS. We don’t know when Nintendo will undertake the continuation of the line. In summer of 2009 at E3 there were no announcements about it. It would be logical to assume that at this stage there is nothing to improve in the DS. The future of Game Boy is much more interesting. After a poor Game Boy Micro line needs to find a worthy successor, who would be able to offer to gamers even more fun than the DS.
We believe that the portable consoles of tomorrow will be even more unconventional and exciting. Frankly, the idea of Nintendo that the game should be seen as short-term fun or a maximum as thoughtful immersion in the art world, we like. Still, many hours in a virtual world make us to forget about main thing – we live in a real world.
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