The Japanese company Nintendo rightly bears the title of one of the most unusual commercial companies of our times. A lot of people wonder how a relatively small company manages to withstand the onslaught of the more affluent competitors. Some are baffled by new gaming console from Nintendo and surprised with their characteristics. Finally, for several generations of players name «Nintendo» became synonymous with video games in general.

For the first time the new console was mentioned at the Nintendo press conference at E3 in May 2004 under the code name Revolution. The assumption of asymmetric response received its first confirmation in the form of loud codename.

In a year, at the same E3, in May 2005, the new console was provided officially – with minimum details about the console, under the same code-named – Revolution. Apparently, Nintendo has decided not to lag behind its competitors. They reported on the same E3 theirs new consoles – Xbox 360 and PlayStation 3 – but at the same time Nintendo was not ready to open things up.

The main announcement occurred in four months: in September, at the Tokyo Game Show 2005, was shown a prototype of a game controller Revolution, which immediately received nickname “remote control”, by the people – for its unambiguous resemblance to an ordinary Remote control of some household appliances – TV, stereo, DVD-player.

However, the shape of the controller Revolution – is not the only unusual feature. It is in the controller the “revolution”, which became the code name of the entire console. For the first time in the history of gaming consoles controller was equipped with an accelerometer and an infrared sensor, an amount of which makes it possible determine its location in space to monitor their movements, tilt, swivel and location of the controller on the TV screen.

Eight months later at E3 in May 2006, Nintendo introduced the final market name of Revolution – Wii. Explaining their eccentric choice of name for the new console, Nintendo had referred to its brevity, availability of pronunciation for most national markets and the resemblance to the English pronoun «we», which should highlight the social, multiplayer essence of new console.

As for the Wii here and now, the console is certainly a success. The rate of new audiences and innovative development is already paid for itself. Whoever you are – gamer or not gamer, the owner of an Xbox 360 or PlayStation 3, pupil or pensioner – the Wii will definitely find you something new and interesting, and in this is the main charm of Nintendo Wii.

Pluses

Innovative game interface.

The relatively low price.

Backward compatibility with games for the GameCube.

A big library of games from older consoles.

Low cost of developing games for the platform and as a consequence, a high probability of occurrence of new games from third-party studios and publishers.

Minuses

Very weak graphics – at the level of previous generation of consoles.

Unclear outlook for a key gaming brands on the console.

Innovative interface is not always easy – often this failure manifests itself in the traditional genres of games.

High cost of licensed games.

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