Is Amazon More Interested In Selling Kindle Books Than Kindle Readers?

Was doing some research on ebook reader device and came across this very interesting article which I simply must share with you.

After reading it, I sort of agree with the author…..maybe that is what they call “Window of Opportunity” and I cannot blame Amazon for seizing “the moment”. Personally, I would rather sell the ebooks in volume and on a regular basis rather than sell 1 ebookreader that a consumer buy one time and it will be ages before they buy the next one.

Do you agree? Please do share your thought at the end of article….

Is Amazon More Interested In Selling Kindle Books Than Kindle Readers?
By Hamish Hayward

As well as being a phenomenally successful product for Amazon, the Amazon Kindle e-book reader has played a hugely important role in putting both e-books and e-book readers on the map. However, it didn’t achieve its success as a result of being the first to market. Franklin launched the eBookman reader in 1999 – more than ten years ago – and the Sony PRS reader was launched in 2006, well in advance of the original Kindle launch date of November 2007.It was the launch of the Kindle 2.0 in February of 2009 that saw the market really take off. The Kindle quickly became Amazon’s number one selling item and, with a U.S. market share of 60%, was the clear market leader. The very fact that any new e-book reader which shows the slightest potential is immediately dubbed the “Kindle Killer” demonstrates that the Kindle is not just the market leader but the industry standard against which other e-book readers are measured.

The latest challenger for the Kindles’ top slot is the Apple iPad – and it could very well be the strongest contender yet. Is it the future of mobile computing or is it just a bigger version of the iPod Touch? At the end of the day it doesn’t matter much – it’s going to sell well for Apple.

Amazon’s immediate response to the announcement of the iPad was to release an iPad “app” to allow Kindle books to be read on Apple’s new device. On the face of it, you would have to say that Amazon don’t appear to feel too threatened by this latest Kindle Killer.

In fact, considering the number of apps that Amazon have now released to allow Kindle books to be read without the use of a Kindle – there’s one for the PC, the Mac, the iPod, the Blackberry, and now the iPad – you might be forgiven for thinking that, despite the huge success of the Kindle to date, Amazon may well be a somewhat reluctant manufacturer.

You might reasonably suppose, based upon their actions to date, that Amazon are more interested in selling Kindle books than the hardware to read them on. You might also think that Amazon might have a good idea where the big money will be made in the future e-book market. Is this a bit like selling cheap razors to make big money selling blades? Time will tell but, when it comes to books – be they hardback, paperback or electronic – you might expect Amazon to continue to be a market leader rather than a follower.

By the way check these out……Hot Reads Ebooks You Must Not Misskindle ebooks

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